Casting your eyes on the monitor you discover
the graphic design portfolio of Ben Haddock.

• If, with eager restraint, you decide to continue reading, turn to page 2.
• If you wish to view my latest work turn to page 41.
• Skipping ahead, if you choose to learn more about me turn to page 46.

San Francisco

An illustration of the fine city.

A variety of symbols, representing key
aspects or inane trivia, collectively construct
a shape appropriate to the city.

• To continue your journey chronologically turn to page 5.
• San Francisco was Highly Commended in the Northern Design Competition 2008.
  To find an entry for a different competition go to page 21.
• For further illustration work turn to page 17.

Aspire

An identity for a British retail store in New York City.

Conceptually, a Victorian-era Britain aspiring to be the most
powerful nation in the world is countered by humorously
misguided and cynical predictions from Britons of that period.

• If you wish to discover a further identity and advertising project go to page 31.
• Although, inevitably, the next chapter is an identity piece anyway. Go to page 10.

Hamleys' 250th Anniversary

An identity to celebrate Hamleys' 250th Anniversary.

The anticipation and excitement of journeying to Hamleys is illustrated
through an eclectic set of toy scenarios, each contributing to a narrative
that concludes in the arrival at the London store.

• The Hamleys project sparked my enthusiasm for copywriting.
  For a copy-led project turn to page 17.
• Or, to continue reading, go to page 14.

HSTV

A personal project for HSTV who offer film and TV experience days.
The logo is influenced by the iconic clapper board through the
opposing angles of the shape and type.

• To continue reading turn to page 17.
• Alternatively, if you wish to discover further logo work turn to page 28.

T-shirt how-to

A range of t-shirts on the theme of dialogue.

The illustrations are a parody of instructional copywriting and
diagrams, unnecessarily and amusingly showing the owner how to
wear their new t-shirt (with help from the wearing instructions).

• If you wish to see another t-shirt design turn to page 37.
• For another project with a focus on copywriting go to page 31.
• For the steadfast reader, continue on to page 21.

Welcome, to the milk of tomorrow

Milk packaging of the future, for Cravendale.

Eschewing wildly impractical packaging, the recognisable milk carton is
presented in a dry, generic manner befitting a 1984-like future where
Cravendale is the sole milk of choice (not necessarily through force).

• To continue, turn to page 24.
• But, if you wish to see my entry to the Roses Student Awards 09
  competition turn to page 41.

Laugh out loud

A website concept for comedian Liaquat Lal.

Resembling a comedy club entrance, content stuck to
the walls can be ‘ripped’ off and brought into focus,
as a tactile method of interaction.

• Searching for further web design, you immediately go to page 28.

An Extra Life

A personal website exploring the industry and culture of video gaming.

I have a keen interest in creating new brands and websites,
although the site is currently on hiatus.

• Bereft of choices again, you turn to page 31.

Adventures in Cryptozoology

Promotion for Bone-Box’s album 'Adventures in Cryptozoology'.

The campaign playfully pokes fun at the amateur and
amusing nature of cryptid hoaxes by promoting a series of
'create-a-hoax' kits, which are parodies of children's toy and model kits.

• If you choose to see a different advertising campaign go to page 10.
• For the next project, turn all the way to page 37.

Who needs to bicep curl?

A t-shirt and accompanying gift cards based on human characteristics.

The t-shirt is a playful dig at physical appearances in gym culture while
the gift cards embody unique moustache styles, allowing customers to
choose a card as a humorous personification of themselves.

• Exhausted from exploration you turn straight to page 41.

Bring back Spam

A campaign to encourage people to try Spam.

Whodunit? Who dared to try Spam? This Cluedo-inspired campaign guides
the audience through a series of collectable clues as they aim to discover
who dared to try Spam, only to find that they are actually the culprit.

• To discover a piece of logo work turn to page 14.
• Yet you can still continue on your chronological journey by turning to page 46.

Cuppa

A conceptual online resource aimed at creatives.

The role of a cup of tea or coffee in the creative process guides the site's
visuals and proposed functionality. The site itself acts a blank canvas - or a napkin
in this case - to encourage creativity, productivity and possibly brew-making.

To Be Continued

• If you wish to see a pastiche, turn to page 17.
• To return to the beginning go to page 1.
• If you want to learn more about me turn to page 46.

I am 21 years old and have just completed my final year studying
BA (Hons) Graphic Design at The University of Salford.

I enjoy creating identities and promotional campaigns
across both print and screen, and I have a
keen interest in web design and development.

Experience

• Drumbeat, Manchester
  July '08 - June '09 - Freelance
• 999, Manchester
  June '08 - Placement
• 7nine, Leeds
  June '05 - Placement

Education

• The University of Salford
  BA (Hons) Graphic Design - First Class Honours
  2006 - 2009
• Selby College
  BTEC National Diploma Graphic Design - Distinction
  2004 - 2006

• You've reached the end of my portfolio. To contact me please email hello@benhaddock.co.uk.
• Alternatively you can phone me on 07545 254766.
• To view a shortened portfolio and my CV click here.